Break Google’s Search Monopoly without Breaking the Web - Open Web Advocacy

We [propose] the following six potential targeted changes:

• Cap Google’s default search deals to 50% per browser, excluding Apple whose contract should be canceled entirely.
• Introduce a carve-out for smaller browsers.
• Mandate 90% reinvestment of Google search revenues into web platform and browser development.
• Restructure Chrome as an independent subsidiary within Alphabet.
• Limit Chrome’s default search deal with Google to 50% of users and auction the remaining defaults to rival search engines.
• Enforce transparency and fair revenue share terms across all search deals.

These adjustments would still achieve the DOJ’s core goal: restoring meaningful competition in general search. Conservatively, we estimate these adjusted remedies would reduce Google’s U.S. search market share to below 50%, the threshold for presumed monopoly power.

Critically, though, rather than collapsing platform funding, these adjusted remedies would likely increase web platform investment by 150%, creating a healthier, more competitive, and more innovative internet ecosystem.

Forcing Google to sell Chrome is such a red herring of a solution. The DOJ can do much better.

Apr 30, 2025 · No comments yet