Non-Obvious SEO Advice for Startups

Some good stuff here, such as point #4:

Google is dumber than you think

[Y]ou only need to know two things:

1. Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.
2. Google learns what’s good by observing its users. If you click on a result and then go straight back to Google, it was a bad result, and vice versa. Google uses this data to fine tune results so the results people like appears [sic] at the top.

Feb 26, 2025 · No comments yet